BRAND

Build a brand people believe in.

Your brand is more than your logo. It’s the language, look and experience that makes your business feel credible, distinct and investable. We help startups and scaleups build brands that grow with them. Rooted in commercial strategy and built for storytelling, team alignment and market traction.

How We Work

Design a Brand That Matches Your Ambition

We help you shape your story, visuals and voice. So customers buy in and teams stay aligned.

01

Naming and Brand Architecture

We help you develop a name that supports your positioning and future growth, plus a brand structure that makes sense for sub-brands, products or international expansion.

OUTCOME

A name that’s legally safe, strategically sound and emotionally sticky — and a framework that scales with your business.

02

Brand Identity

We create a cohesive visual identity system including logo, typography, colour palette, and usage guidelines — built to work across digital, pitch decks, and packaging.

OUTCOME

A modern, scalable identity that reflects your vision and can flex across channels without losing impact.

03

Messaging Toolkit

We develop your tone of voice, key messaging pillars, and foundational copy (e.g. one-liner, boilerplate, elevator pitch) to bring clarity and consistency to all brand communications.

OUTCOME

Messaging that your whole team can use — from sales to fundraising — with confidence and consistency.

04

Internal Brand Playbook

We document the how and why behind your brand: voice, values, personality, behaviours, and principles for communication and decision-making. Designed for onboarding, hiring and scale.

OUTCOME

A practical internal guide that keeps your brand sharp and scalable — even as your team grows.

“Axis8 completely transformed our brand’s identity. Their strategic approach was exactly what we needed.”

Amanda Lewis - Marketing Director at GreenSprout
related work

Brands we’ve Transformed

Our work speaks for itself. Here are some of the brands we’ve had the pleasure of working with, helping them redefine their identity and achieve their goals.

Rebranding for Success

The rebranding was a success, resulting in a whooping 60% increase in new patient registrations and a stronger market presence, with improved brand recognition and trust.

Case Study
Case Study
Contact Us

Ready to Elevate Your Brand?

Partner with Pulse Z and let’s create something extraordinary together.

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